Jacinthe Généreux

Jacinthe Généreux

CO-OWNER 

She is passionate about: danish cinema, gardening, folk and country music and photography.
What she could contemplate for hour: country roads from her village she is rediscovering in their splendor through the mirror of her little car.

Entrepreneurship was already in her life since high school. With College and University studies, and a good dose of experience in marketing, in business administration and in human ressources management, Jacinthe is now in control of development and marketing of Au bout du rang’s collection. From her country house, where three generations have lived, she implemented the concept in 2014. Between meals concocted and her passion for gardening, she maintains daily relationship with each collaborator and feeds editorial content, in addition to unearth new talents and trends. She wishes to make accessible handmade products and suggest a refreshed image of rural life.

Marie-Claude Laurendeau-Desmarais

Marie-Claude Laurendeau-Desmarais

CO-OWNER       

She can’t live without: her Kitchen Aid stand mixer to make a 1001 desserts.
She would like: to have more time to read novels and travel stories.

With a background in communication as a Senior Computer Graphic Designer and a Project manager, Marie-Claude has over 12 years experience in an environment demanding, meticulous and creative. She provides a technological strength that allows the company to grow. Also managing customer service, she will ease your shopping experience with Au bout du rang. Coming from a city, migration in mountainous area was the result of several trips and her taste for winter landscapes. Her talent for baking and successful receptions bring happiness among her friends, her family and the two men of her life. It’s also all that which feeds the research and discoveries she made every day.